What started as a clothing brand unexpectedly became two businesses. In this episode, Elizabeth shares how solving one frustrating production problem led her to start developing a software platform for apparel brands, while opening up about the real costs, tough decisions, and unexpected twists that come with building a business from scratch.

Branding is so much more than designing a logo. In this episode, Elizabeth takes you behind the scenes of creating the visual identity for Fever Dream Apparel—from choosing the name and typography to designing the logo, building a mood board, and creating a brand that's built to grow.

I never thought I'd start another clothing brand—but here we are. In this episode, I share what reignited my passion for apparel, the lessons I learned from scaling and selling my first clothing company, and the strategic approach I'm taking to build Fever Dream Apparel differently this time.

What happens when an entrepreneur with 10 years of experience starts over—with only 5 hours a week and a limited budget? In this first episode, Elizabeth shares why she's launching another business, the rules she's setting for herself, and what you can expect from this behind-the-scenes journey of building a company from scratch.